Generic Domain Names
Create a Unique Location

Generic domain names are common names or phrases that describe a particular product or service. A good domain name is both descriptive of the products or services you offer and easy to remember.

Unlike generic products in the offline world, which are perceived as having less value, generic domain names have the potential to be goldmines.

Generic website names are used the same way words are used in telephone numbers. 1-800-FLOWERS is very descriptive and a lot easier to remember than 1-800-356-9377 the actual telephone number. The same goes for a domain name, diamond.com is much easier to remember than kolodziejczakjewelers.com

One of the biggest trends in marketing today is branding with generic website names and phrases. Just watch television for a couple of hours and see how many national advertising campaigns are using generic domain names or phrases in their advertising campaigns.

As an example: Wachovia Bank is currently promoting it's investment and securities products with the domain name: EnvisionYourGoals.com. The name is automatically forwarded to wachoviasecurities.com where targeted clients can view the products and services offered.

Use Multiple Domain Names
The use of generic website names allows you to use multiple domain names and direct them all to your main website. This is as simple as call forwarding on your telephone, only it's domain name forwarding to your website. This allows you to have as many keyword rich generic website names as you want, buy web domain names and direct them all to one website.

Local Merchants and Generic Domain Names
This works equally well, if not better, for a local business . With the increasing use of local searches on the major search engines, mixed with traditional local advertising, you have the potential to dominate your local market.

Is your website a revenue source or merely a modern-day obligation? Can you effectively compete today without utilizing the Internet to create and attract business? The shift to the Internet has been so dramatic that Microsoft founder Bill Gates predicts, "yellow page usage amongst people, say.. below 50, will drop to near zero over the next five years." Do you have a strategic plan to capitalize on the consumer shift to the Internet? Does your competition?

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